Design and Implementation of Facebook Gaming’s Awareness & Association Hub webpage.

This project required the creation of a webpage that offers practical advice and tactics for gaming companies’ marketing teams to increase their game’s exposure and broaden their target audience. It emphasises the value of gradually building awareness and nurturing player engagement through various ad formats such as in-stream video, reels, and stories ads, as well as partnering with creators to drive association and reach new audiences.

The task involved designing and prototyping the webpage and developing it using the company’s internal CMS.

Illustrations by Anna Salmi and Sophie Hughes.